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I was born with a passion to create. This passion has stuck with me throughout my life and led to me developing a love for storytelling, whether that be through conversation or creative work. I believe that every creative piece has a story to tell, and that, in marketing and entertainment, the execution of storytelling through creatives can make or break a brand. As I navigate graduating college and stepping into the real world, I am dedicated to helping businesses get more creative with their storytelling to strengthen their brand and personalize their relationships with their consumers.
"Everything you can imagine is real"
- Pablo Picasso
WRITING
Writing has always been a hobby of mine. I remember being in the 5th grade, writing what I considered to be full novels on my mothers computer. Throughout my college and professional career, I have had the pleasure of taking multiple different writing courses. This section consists of a range of pieces, from research to fictional short stories. I hope you enjoy my work. I also recently started a blog!
Click on any image to view each piece of work as a PDF.
Project Lapse
Project Lapse is a creative short story based around time travel. This assignment was a challenging one, however, it turned out to be very rewarding. The story follows Azalea, a young adult who wakes up in a new place each day - with a new objective that has the potential to save the world.
Scroll down to see some of my creative work.
Below is a collection of research articles, short stories, poems, educational projects and social media content creation.
"Navigating FAKE-Book, and Understanding how to Verify the 'News' You Read" is a project on news framing, with a specific focus on the fake news spread on Facebook.
"Sex Sells, at a Cost for Women" is a written and visual analysis of women representation in television.
"The Loop of Drug Addiction: And Why Decriminalization is Necessary" is a research project that argues against the criminalization of drug addicts, and suggests a more ethical, medical approach.
CONTENT CREATION
Check out projects from my classes, internships and other social media and marketing opportunities. Learning about social media marketing has taught me to love and appreciate graphic design and bringing a brands story to life.
Big Ass Iced Coffee
Content Creation Intern
A mix of content writing, blog writing, graphic design and more. View my resume for more details.
Boston Counters
Social Media Specialist
Optimizing social for company growth through professional photography, blog writing, graphic design, video content and more. View my resume for more details or check out the Boston Counters website & socials.
Endicott Chicks
Barstool Viceroy
10k reach within 30 days of having the account, +378% reach
Merch
Content Creation
For this project, I designed, marketed and pitched the Modchella merchandise to be sold through the Barstool store. Modchella is one of the largest Endicott traditions which brings students together to celebrate the spring season and express fashion inspired by the music festival Coachella. The merch was a big hit amongst Endicott students.
Each week, followers submit funny conversations and pick-up-lines from the Tinder app via DMs. This barstool tradition increases engagement and a sense of community.
"The Bachelor" increases engagemnt by having students nominate and vote for other students to be the Endicott Bachelor
It is important for college students, especially women, to understand how they can protect themselves in dangerous situations. This post outlined legal self defense weapons and mechanisms to educate students and spread safety awareness.
CAMPAIGN PLAN FOR THE NATIONAL STUDENT ADVERTISING COMPETITION (NSAC)
The National Student Advertising Competition, hosted by the American Advertising Foundation gives students a real world experience of creating a marketing strategy and campaign for a corporate client. I participated in 2023 for the client Indeed; My team and I created full plans book and presentation for Indeed to catch the attention of Generation Z.
The Campaign
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Tasked to gain unaided consideration amongst Generation Z for the client Indeed.
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Audience research, competitive research, industry research and a situational analysis were conducted prior to campaign creation.
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Media plan and budget allocation.
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Creative strategy with many deliverables and media vehicles: digital, out of home, audio streaming, partnerships and influencers.
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Assessment and evaluation plan.
Presentation & Competition
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I presented on behalf of Endicott College (team 417) with 3 other team members.
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Competition took place at Gordon College with 8 participating teams from New England colleges and universities.
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Presentations could not exceed 20 minutes.
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Public speaking and presentation skills.
RESEARCH
I spent the last 9 months of my undergraduate degree pursuing research on the topic of influencer marketing in women's fashion. My senior thesis project consisted of a qualitative research study which measured the impact Instagram and TikTok influencers impact brand awareness and purchase intention in the fashion industry.
The final product is a website which illustrates a literature review of past research on this topic, the methodology used for research conducted, as well as a full anaylisis of results and key findings from this study which marketers can use as a guide for incorporating influencer marketing effectively into their future marketing strategies.
